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Hayes McClaw

Hayes McClaw

chief of staff on duty briefings · coaching · pattern-watching

Hi James. I'm Hayes. I know what good looks like — and I use that to coach the team, write your morning briefing, and run the experiments that lift everyone's numbers. I don't dial myself. Those days are over.

added 2026-03-14 · v0.7 · last briefing delivered today 09:14 BST
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1
Reads
Every call's outcome and transcript summary. Every agent's note. What reps did with each meeting. Pipeline movement in the CRM. Compliance gate firings. The lot.
read-only · last 24h · 287 facts ingested
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2
Synthesises
Patterns across calls (e.g. "pricing came up on every 3rd call"). Peer benchmarks (Olli's connect rate vs. similar agents on the celliq network). Judgment on what's worth your minutes today vs. what can wait for the recap.
Vertex Gemini 2.5 Pro · 23 insights this week
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3
Tells you
Morning briefing, weekly recap, real-time only when it really can't wait. Same voice every time. The agents speak via him — you don't get five inboxes; you get Hayes.
in-app · email · Slack DM · open-rate 89%

Performance · last 7 days

Hayes-specific metrics · not voice or calls
Briefings delivered
14
89% open · you read most
Insights · acted on
9 / 23
39% action rate · above 30% target
Team uplift attributed
+12%
est · since onboard · vs control
Real-time pings
0
threshold ≤ 5 / wk · he held the small stuff

Briefings · when and where

how Hayes reaches you
Morning briefing Daily 09:00 BST · the one you read with coffee · skipped weekends edit
Weekly recap Monday 17:00 BST · what the team did, what shifted, what's next · five-minute read edit
Monthly review 1st of the month, 09:00 BST · trends, peer benchmarks, suggested roadmap for the agents edit
Channels In-app always · Email weekday mornings · Slack DM only urgent edit
Real-time threshold interrupt only for critical (compliance breach, calendar collision on a high-value meeting, fan-out failure that needs a person) edit
Quiet hours 18:00 – 08:00 · weekends · no real-time pings · everything queues for the morning edit

Watch list · the team Hayes covers

six agents · their outputs feed his briefings
Olli
Inbound · Speed-to-Lead
deep alert · meeting booked · pricing flag · low confidence
Mira
Cold-List Caller
deep alert · list depletion · callback booked · DNC rate ↑
Theo
Intent-Signal Follow-up
standard alert · pause/resume · signal source dry
Jason
Calendar Concierge
deep alert · no-show recovered · 2× failed rebook
Maya
Dormant-Lead Reviver
standard alert · revival rate change · cadence saturation
Iris
CSAT Survey
light alert · low score · at-risk flag · DNC request
+ Add a watch source (pipeline · escalations · write-back failures · custom)

Coaching authority · how much agency

what Hayes can do unprompted · currently Suggest + run experiments
Just tell me
Read-only. Hayes summarises and recommends in the briefing. Nothing changes without your hand on it.
e.g. "Olli could try a slower tempo for finance buyers — want me to draft the change?"
Suggest only
Hayes drafts the change ready to apply. One-click approve or dismiss in the briefing.
e.g. "Drafted a tempo change for Olli on finance prospects. Approve · Dismiss"
Suggest + run experiments
Low-risk A/B tests run automatically (sample size capped, auto-revert if they don't lift). You approve permanent changes.
e.g. "Ran tempo A/B on 100 finance calls · +11% book rate · ready to promote · approve?"
Auto-improve
Experiments that pass thresholds get promoted automatically. Hayes reports it in the next briefing.
e.g. "Tempo change is now live for Olli on the finance segment · +11% book rate held across week 2"
Experiment budget up to 3 concurrent · sample size capped at 200 calls · auto-revert if lift < 5% at p=0.95 edit
Cannot touch Voice profile · DNC sources · calling window · compliance gates · destination credentials · agent rename · billing edit

Writing tone · how Hayes sounds

the voice of every briefing
Length terse · standard · detailed — currently middle. Briefings hit ~120 words. edit
Person First-person — "I qualified three of them while you were asleep." reads as Hayes talking to you. edit
Greeting time-aware — "Morning" · "Afternoon" · "Evening". Always your first name. edit
Sign-off "— Hayes" — informal, every briefing. "— Hayes McClaw" only on monthly review. edit
English British — "calibrate", "behaviour", "labour" · "—" not "--" · single quotes for emphasis. edit
Vocabulary words Hayes avoids: revolutionary, seamless, robust, innovative, disruptive, game-changing — per the brand bible. edit

What Hayes doesn't do

explicit boundaries · trust by limitation
  • ×Never dials. Hayes has no voice runtime. He cannot place, take, or join a call.
  • ×Never approves spend. Cap changes, list purchases, number purchases — all require a human.
  • ×Never bypasses compliance gates. AI disclosure, DNC, calling-window, recording — all L4 floor remains untouchable.
  • ×Never edits CRM records directly. Suggests; doesn't write. Fan-out writes go through the agents he watches.
  • ×Never reads your inbox. No Gmail / Outlook scope unless you grant it explicitly per channel.
  • ×Never escalates to a customer. Customer-facing handover is what the workers and reps are for.

Recent activity

full audit log →
  • today 09:14 Morning briefing delivered — covered overnight bookings (Olli + Mira), Maria's rebook (Jason), two prep cards needing eyes. You opened at 09:18 and acted on the Liam prep card. briefing
  • today 08:42 Held back a real-time ping: Olli flagged a 'manager' request mid-call but resolved it via Jason within the threshold. Held for the briefing. held
  • yesterday 14:32 Surfaced insight to James: "Wed 14:00–16:00 connects 9% below average". Awaiting your decision on the window change. insight
  • Fri 17:00 Weekly recap delivered. 3 of 5 insights actioned by you · team booked 41 meetings · pipeline £42.8k. Two open experiments described in detail. briefing
  • Fri 12:30 Started experiment on Olli: "measured" voice variant for finance-titled prospects · n=100 · expected lift +11% · revert if < +5%. experiment
  • Thu 09:14 Morning briefing delivered. You skipped it (opened from email digest at 18:02 instead). briefing
  • Wed 16:22 Promoted an experiment: Mira's "owner-of-lead" routing held +8% over 2 weeks · now permanent. James was notified in the briefing. promoted
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