03Layers · Inbound Speed-to-Lead

Edit the customer overlay.

Layered authoring. The base runtime and agent role are versioned templates owned by celliq. You're editing the customer overlay — brand voice, qualification, escalation. The composed prompt re-renders live on the right.

Layer stack

composes top-to-bottom · last write wins within a layer

Base runtime

Voice handling, barge-in, voicemail, transfer, compliance gates.

celliq · eng locked · v3.2

Agent role · Inbound Speed-to-Lead

Opener style, qualification depth, escalation rules, default tools, default state machine.

celliq · product template · v1.4

Customer overlay · acme.co

Brand voice, ICP wording, qualification fields per CRM, escalation overrides.

acme · revops editing · v0.7

Variant overlay · opener-A

A/B experiment delta. Single knob: opener phrasing.

acme · revops experiment · 50/50

Per-call brief

Account history, last activity, open opps, AE assignment, intent signals — assembled by brief builder per call.

runtime · core injected at call

Per-call dynamic vars

{{first_name}}, {{ae_name}}, {{meeting_slot}}, {{current_time_Europe/London}}.

runtime · core templated

Tools

Live tool gateway · 7 tools · p95 ≤ 500 ms enforced.

celliq · eng view in handbook →

State machine

6 phases · greet → confirm → qual → book → wrap → handoff.

celliq · product view in handbook →

Outcome schema

7 fields the post-call extractor must populate. Confidence threshold 0.78.

acme · revops view in handbook →

Customer overlay · acme.co

v0.7 · drafted by olivia.r · 14 min ago

Brand voice free-form · ≤ 240 chars

Company & product naming substituted into all phases

company_name product_name caller_label

Qualification fields · S2 mapped to HubSpot picklists · 3 max

company_size cross-checked against Apollo enrichment. Mismatch with confidence < 0.7 flags review.

Escalation overrides runtime triggers · base rules apply

Working hours · TZ override runtime calling-window gate still applies

Voice override voice locked per region

Composed prompt · live

2,108 / 4,096 tok $0.094/min p95 386 ms

rendered · S0 → S2 · UK/EU L0+L1+L2+L3+L5

# Identity

You are a voice agent calling on behalf of company_name. Direct without being clipped. Curious, never salesy. Sound like the most patient person on the team, not the most enthusiastic.

# Phase · S0 · Greet

Open with: "Hi first_name, this is caller_label from company_name — caught me at a good time?" Pause for 1.6 s after the greeting. Read consent disclosure on connect — wording resolves to UK English (one-party consent).

# Phase · S1 · Confirm

Confirm interest in continuing. Honour any opt-out cleanly with: "All good — I'll close us out and send a recap to contact_email." Do not push.

# Phase · S2 · Light qual

Capture three fields, no more: role, use_case, company_size (banded). Don't recite them as a checklist; weave them in.

# Brief · injected

L4 · per-call brief — assembled at call time from HubSpot + Apollo + recent activity. Excluded from preview render.

# Tools · L6

find_calendar_slots · book_meeting · lookup_account · get_assigned_ae · warm_transfer · send_link · check_dnc

# Outcome contract · L8

disposition · qual.role · qual.use_case · qual.company_size · meeting · next_steps[] · summary

What you can't change here. Tools, state machine, and runtime-enforced compliance gates are inherited from L0 and L1. To change them, fork the agent role template — that's a celliq-engineering review.