00Demo · agent → live → outcome

A control room for voice agents.

Walk a prospect through six surfaces — Home, Agents, Live call, Call detail, Review queue, Integrations. Pricing is per outcome (£2.50/call), never per seat. One operator runs many agents.

spec ↗ Start demo →

Customer demo

flow we'd walk a prospect through
00
Get started
The empty-state entry. Six-step setup — pick a use case, build the agent, add a number, upload contacts, test, go live. The "first 5 minutes" story for an SDR-led demo.
Open onboarding →
01
Home · operator
The control room. Outcome-first KPIs vs peer median, live activity ticker, interactive funnel, ROI distribution to Slack / email / PPT. Where the buyer lands first.
Open Home →
01b
My workspace · rep
The same product from a sales rep's seat — meetings agents booked into their calendar, prep cards, recap of what each agent did for them this week. Sells the rep persona.
View as Sarah Chen →
02
Agents
Six agents, each with an illustrated portrait, default name, role, and voice — renameable per customer. Olli, Mira, Theo, Jason, Maya, Iris.
Meet the agents →
03
Live call
A call happening in real time — transcript, tool calls firing, plan-vs-actual, compliance gates, metrics. The screen that books pilots.
Watch live →
04
Call detail
Post-call deep dive — audio, transcript, plan-vs-actual, structured outcome with confidence, fan-out destinations, compliance log. RevOps trust surface.
Inspect a call →
05
Review queue
Calls flagged for human review — low confidence, compliance edges, fan-out failures, customer rules. The "we don't pretend to be perfect" surface.
Review queue →
06
Integrations
Six native connectors with bidirectional read/write paths. Click through the Salesforce connect flow — OAuth → scopes → field mapping.
Connect a system →

Public · prospect intake

no app chrome · single page · three states
P
Spec intake
Public page. Prospect leaves work email + company size, then talks in-browser to a voice agent that interviews them and produces an editable draft of their first inbound-to-demo agent. Three states (intake → live → spec) on one URL — flip them with the dev toggle bottom-right.
Open intake →

Internal · admin & design refs

build / configure surfaces · not for customer pitch
A
Agent Handbook
Composed view of one agent — state machine, tools, outcome contract, compliance gates. Internal reference for what an agent is.
Open Handbook →
B
Layers
The 9-layer stack and customer-overlay editor. Implementation team uses this; customers see at most a subset.
Open Layers →
C
Planner deck
Executive summary for D-002 (Pre-call Planner). Sign-off ready. Status: Proposed.
Open deck →
D
Metrics handbook
North Star (CVQMs), metric tree, counter-metrics, stage evolution, pricing alignment, anti-patterns. The data-driven decision-making framework.
Open handbook →
DS
Design system v1
Brand-aligned tokens, typography, components. Light theme with brand purple primary, channel coding (email/linkedin/voice), Space Grotesk + DM Sans + Geist Mono.
Open design system →

Design principles

applied across all three
Composition is visible. Every screen makes the layered architecture legible — you should never wonder where a value came from.
Mono labels for system metadata. IDs, latencies, schemas, ownership — the parts of the system that are facts, not opinions.
Hairline rules, not boxes. Information density without visual heaviness. Cards reserved for the things that actually need a container.
One accent, used sparingly. Brand purple for action and identity. Channel-coded pills for email / linkedin / voice when those concepts appear. Status carried by small dots and clear words, not pill-colour salads.
Numerals are tabular. Latency, connect rate, token counts — anything you'd compare at a glance is laid out so the digits line up.